Our Story

       My name is Irving Bobadilla, and I am the CEO and Founder of Nueva Era Promotions located in Atlanta, GA. I enjoy the night life and have a true passion for live music entertainment. In 2021, I finally decided to create my own first event. It was at an outdoor ranch where we had to setup everything from staging, production, and managing bands. There were many challenges that I had to quickly adapt to, but I gained valuable experience. Nevertheless, we had a successful event, and I was instantly hooked in the entertainment industry. I knew this was the beginning of something great and that’s how Nueva Era Promotions was established. Nueva Era Promotions is now a dynamic force in the entertainment industry dedicated to bringing vibrant and culturally enriching experiences to the city of Atlanta. Specializing in concert production, Nueva Era Promotions takes pride in curating events that resonate with the Mexican and Latino community. With a commitment to showcasing diverse talent and fostering a sense of unity, Nueva Era Promotions creates memorable concerts that celebrate the rich heritage and diverse traditions of the community. As a key player in the Atlanta entertainment scene, Nueva Era Promotions is passionate about delivering unparalleled entertainment and building bridges across cultures through the power of music and celebration.